Dominate Your Niche with These Five Content Creation Tips
Too many companies are creating content just because they know they should publish something. With these five insider tips, you can beat the competition and dominate your niche.
In 2020, it’s almost impossible to imagine an effective marketing strategy that doesn’t include content marketing. Unlike traditional outbound marketing, this strategy is all about building trust. It can help you create meaningful relationships with customers who will always return to you.
The goal isn’t just to provide any content. Your goal should be to provide carefully selected content that helps your audience solve a particular problem they have. It should educate them and provide useful information. That way, you can position yourself as an expert in your niche.
The next time when they need product or service, guess who are they going to think of? That’s right! You.
Oh, your content should also be engaging and entertaining enough to catch people’s attention. Does this sound like a lot? Content creation doesn’t have to be difficult. Everything gets easier when you establish proven systems that work. With time, you’ll create your content library, which will serve you as a source of inspiration to generate even more content.
In this article, we’ll share with you the best content creation tips that will save you tons of time and help you improve your marketing strategy.
Create Engaging Headlines
It’s never been more difficult to grab someone’s attention! Literally, thousands of companies are competing to grab the attention of their target audience. You have less than a second to convince your readers to stay on your page! How can you do so? By creating engaging headlines that will make them want to read more.
There are a couple of tools you can use to get examples of good headlines that convert. Your titles should be catchy and entertaining. However, there’s one more rule. You have to deliver what you’ve promised in the headline. Otherwise, you can disappoint your audience, and they’ll never return.
One of our clients, Smart Money Wealth Management, was using a lot of financial jargon in their headlines. We explained to them that just because they use these words daily, it doesn’t mean that the regular audience is familiar with those expressions.
Creating new, engaging headlines was a game-changer for this company. The content remained the same, but people couldn’t wait to open it and read more, and this increased their conversion rate.
Some people create content just when they have inspiration. But serious businesses can’t afford to be like that. Content creation is a serious process, and you shouldn’t leave anything to chance. Especially if you’re working with a team of copywriters, designers, and so on.
Everyone needs to understand what their role in content creation is, and they need to respect deadlines. If you’re a team leader, you have to make sure everyone has access to information. Implementing content marketing workflows may take some time and effort, but it’s the best thing you can do in the long run.
This approach allows you to identify potential problems and bottlenecks and solve them before they become too big.
Leverage Community-Led Content Ideas
When they first reach out to us, many of our clients complain that they don’t know what to post about. They want to get a solution from us. Do you want to know what we tell them? We simply tell them to go and ask their community.
As we said, content marketing is a two-way street and feedback from your audience is essential. You should track their comments and things they ask the most and then build pieces of content around those topics. That’s all!
If you don’t know what your audience wants, the easiest way is to ask them. You can ask this question on your social media or in your email newsletter. You won’t believe how many answers you’d get! People love to engage with their favourite brands. They appreciate companies who ask for their opinion.
Find the Right Length
There’s a wide-spread opinion that people just scroll on the internet, but they don’t actually read a lot. If you believe in it, the new evidence will surprise you. Recent research found out that people love reading longer articles and blog posts. In fact, almost all posts that rank as top 10 posts on Google were more than 2000-words long!
Does that sound a lot? Well, it’s essential to avoid the fluff and publish quality, informative content. You should try to pack as many useful details in those 2000 words as you can. People will then use your article as a guide for solving some problem or making a decision. That’s the best way to become an authority in your niche.
Of course, you should adjust the length of your copy to the channel you’re using. People don’t expect to see too long copies on social media so you should act accordingly. The goal is to provide something that they want to see, and that’s convenient in a given moment.
Fill Your Content with Value
It seems that everyone’s talking about providing value. And yet, it’s one of the best content creation tips you’ll ever get. But what does it mean? Everything depends on your business and your target audience.
You should first determine whether your audience has any problem that you can solve for them. You can share some professional tips and insights with them that they can apply immediately and make their life easier. This is the most common example of providing value.
But there’s more to it. Sometimes value means providing your opinion as an expert or information that is difficult to find. Sometimes it’s just entertaining or motivating content to brighten their day.
Some businesses fail into trap of thinking they shouldn’t give too much value for free. They think that customers won’t reach out to them because they’ll already get everything for free. But that’s not true. The more value you give, the more customers you’ll attract. Try out and see!
Enjoy the Process
You shouldn’t create content just for the sake of creating something. Your audience can feel when you’re doing it just because you think you have to do it. If you don’t have time to deal with content daily, sometimes it’s better to leave it to professionals.
If you need help with your content or if you’d like to get more content creation tips, feel free to reach out. Click here to book a free consultation with our expert.